Asia Health and Medlab Asia Rebrands to WHX and WHX Labs

9 April 2025

KUALA LUMPUR: Informa Markets, a global leader in event organisation, has announced a significant rebranding of its healthcare exhibitions portfolio, leading to the establishment of WHX (World Health Expo).

This rebranding encompasses healthcare events across Southeast Asia, including WHX Kuala Lumpur, WHX Labs Kuala Lumpur, WHX Bangkok, and WHX Labs Bangkok. With this strategic initiative, WHX aims to create a global platform that fosters innovation, collaboration, and advancement in the healthcare and medical laboratory sectors.

WHX Kuala Lumpur and WHX Labs Kuala Lumpur will be held from July 16 to 18, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.

This event is set to establish a new standard for industry engagement. Through strategic partnerships with the Malaysia External Trade Development Corporation (MATRADE) and the Association of Malaysian Medical Industries (AMMI), along with other prominent healthcare and laboratory associations, this event has cemented its position as a cornerstone in Southeast Asia’s healthcare landscape.

The WHX rebrand signifies a new direction for Informa Markets’ healthcare events globally and in Southeast Asia, showcasing a progressive strategy aimed at strengthening industry connections, promoting knowledge sharing, and highlighting innovations in medical device and laboratory technology.

"After successfully serving Southeast Asia for 11 years, the transformation of Asia Health & Medlab Asia into WHX and WHX Labs in both Kuala Lumpur and Bangkok marks an exciting new chapter," stated Rungphech (Rose) Chitanuwat, Regional Portfolio Director, ASEAN at Informa Markets.

"This transformation reflects our commitment to advancing the healthcare and medical device sectors, as well as medical laboratories throughout Southeast Asia and the wider Asian region. Building on the strong foundation established by Asia Health & Medlab Asia, this new identity reinforces our promise to create Southeast Asia's premier platform where healthcare experts can connect with industry stakeholders, leaders, and professionals to innovate the future of healthcare in the region."

Informa Markets has combined WHX Kuala Lumpur and WHX Labs Kuala Lumpur into a single comprehensive event that unites healthcare professionals with industry leaders and stakeholders committed to advancing technology and discussions within the healthcare and medical device sectors.

This integrated platform will provide attendees with direct access to the latest developments in medical equipment, diagnostics, digital health solutions, and medical laboratory science, enabling them to explore cutting-edge innovations that enhance healthcare delivery.

Nicha Chamchumrus, Senior Event Manager of WHX Kuala Lumpur and WHX Labs Kuala Lumpur, noted: "WHX Kuala Lumpur and WHX Labs Kuala Lumpur will showcase world-class medical devices and laboratory technologies, while also creating essential partnerships that will drive healthcare innovations throughout Southeast Asia.”

“ We are enhancing our conference programme to establish a robust platform for analysing key industry challenges and opportunities. The conference will provide attendees with in-depth explorations of critical topics, featuring extensive interactive sessions and a diverse roster of expert speakers to foster meaningful discussions and develop practical solutions for the future of healthcare in Southeast Asia."

WHX Kuala Lumpur and WHX Labs Kuala Lumpur will serve as a vital platform for fostering partnerships and addressing industry challenges while facilitating important discussions about healthcare delivery in the rapidly evolving healthcare sector of Southeast Asia.