Famous Influencers to Promote Sabah on the Global Stage
4 March 2025
KOTA KINABALU: Influencers and digital content creators will be in Sabah to introduce the state as one of the world’s premier tourist destinations.
This initiative will be realised through the HyperLive Impact Influencer Festival & Awards 2025, set to take place here on 9 March 2025 at the Magellan Sutera Grand Ballroom.
Dr Sean Wong, Chief Executive Officer of HyperLive Entertainment, stated that the event will feature renowned influencers from Vietnam, Indonesia, the Philippines, Singapore, and Malaysia.
He noted that among the notable influencers are Miss International 2024, Huynh Thi Thanh Thuy (Vietnam), Miss Intercontinental 2022, Le Nguyen Bao Ngoc (Vietnam), award-winning digital content creator Adi Syahreza (Indonesia), popular actor and host Nick Shen (Singapore), influencer Adelyne Velvet (Singapore), and local influencers Miss Grand Malaysia 2024 Melisha Lin, Miss Supranational 2024 Andreana Celly, Miss Globe Malaysia 2024 Lee Min Qi, as well as esports influencer Noel.
"All of them will share their experiences in Sabah with their followers around the world," he said at a press conference at The Pacific Sutera Hotel today.
Also present were Miss Globe 2024, Diana Moreno, and the Chairperson of the KDCA Women’s Council, Datuk Joanna Kitingan.
Sean remarked that the festival will undoubtedly provide significant benefits to the tourism sector in Sabah.
He also expressed gratitude to the State Government, particularly to the Minister of Tourism, Culture, and Environment, Datuk Seri Panglima Christina Liew, for the commitment and support provided.
"'Bringing the World to Sabah' is a vision inspired by Christina, which has motivated me to introduce Sabah on an international level.
"More than 20 renowned influencers will be in the state for this festival.
"I hope various parties, especially the private sector and the government, will support this programme to showcase Sabah on the global stage," he added.
The HyperLive Impact Influencer Festival and Awards 2025 is not just an event—it is a movement for change, a celebration of resilience, and a global platform to uplift Sabah.
The community’s support is crucial in ensuring that this festival creates a lasting impact—not only in elevating Sabah’s tourism potential but also in recognising and empowering those who have overcome adversity to achieve greatness.
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