Farm Fresh Kurma Milk to Be Donated to Those in Need

28 March 2025  

KUALA LUMPUR: This Ramadan, Klook, a leading travel and experiences platform, is transforming travel into an act of generosity. In partnership with Farm Fresh and the Kechara Soup Kitchen (KSK Society), Klook is launching a heartfelt initiative to provide nourishment and joy to underprivileged communities across Malaysia.

Through this meaningful collaboration, 1,000 packs of Farm Fresh kurma milk will be donated to those in need, ensuring that beneficiaries observing the fast receive essential sustenance during this holy month.  

“At Klook, we believe that travel is about more than just experiences; it’s about bringing people together, fostering meaningful connections, and giving back to the communities we touch. Ramadan is a time for gratitude and reflection, and we are honoured to turn every journey booked through Klook into an opportunity for kindness. With this initiative, we aim to spread the joy of giving, ensuring that every booking contributes directly to supporting those in need,” remarked Sarah Wan, General Manager for Indonesia, Malaysia, and Singapore at Klook.  

“At Farm Fresh, we recognise that nourishment transcends mere food—it encompasses the promotion of well-being and the strengthening of communities. We are delighted to partner with Klook and Kechara Soup Kitchen for this important cause, ensuring that those observing Ramadan have access to wholesome, natural sustenance. As a brand committed to delivering fresh, high-quality dairy, we see this initiative as a chance to share the goodness of nature while giving back to the community,” stated Azmi Zainal, Group Chief Operating Officer of Farm Fresh Berhad. Kurma milk, rich in natural energy and essential nutrients, serves as an excellent means of supporting those observing Ramadan.  

Kechara Soup Kitchen has been serving marginalised communities in Malaysia for over 17 years, providing more than 1.3 million meals since its inception. “This contribution enables us to extend vital support to those facing hardships, ensuring they receive nourishment and care during the Ramadan season,” said Justin Cheah, Marketing Director at Kechara Soup Kitchen.  

Beyond Ramadan, customers can continue to support local communities by engaging with the heart of Farm Fresh’s mission. Visitors are encouraged to explore Farm Fresh at UPM to witness firsthand how fresh, sustainable dairy is produced or to enjoy a meal at The Acre by Farm Fresh, where farm-to-table goodness unites people over wholesome dishes. Every visit supports a homegrown brand dedicated to enhancing both health and community.