itsherbs.com to redefine Traditional Chinese Medicine to bring natural health solutions to communities

20 December 2024

PETALING JAYA: Care Ventures Group (CVG), a leading digital wellness platform with over 10,000 maternity-focused users, has announced its strategic investment in Its Herbs Holdings Sdn Bhd, a trusted provider of traditional Chinese medicine (TCM) and alternative wellness therapies.

This partnership represents a significant milestone for both companies, merging CVG's digital expertise with itsherbs.com’s dedication to holistic health solutions.

Through this collaboration, itsherbs.com plans to open over 20 new outlets within the next three years, reinforcing its position as Malaysia's largest TCM service provider. This expansion will enhance access to TCM services, including acupuncture, cupping therapy, herbal prescriptions, and dietary guidance, making them available to a wider audience.

"Through this partnership, we are investing in more than growth; we are investing in a vision," said Pinky Tan, Managing Partner of CVG. "Together with itsherbs.com, we aim to revolutionise how Malaysians experience wellness by making natural, effective health solutions more accessible. This is especially important for maternity and family health, where TCM plays a unique and impactful role."

The partnership will leverage CVG's digital capabilities to elevate itsherbs.com's online presence through virtual consultations, e-commerce solutions, and targeted marketing campaigns. By combining CVG's customer insights with itsherbs.com's expertise, the collaboration aims to tailor TCM solutions for consumer needs, especially for family health, immunity, and prenatal/postnatal care.

itsherbs.com will also focus on innovating its product lines, blending ancient wisdom with modern research to develop wellness products that cater to immunity, energy, and relaxation, strengthening its reputation as the go-to provider for holistic health.

"We are thrilled to partner with CVG," said Practitioner Lau Chong Ren, Founder of itsherbs.com. "This investment empowers us to bring high-quality TCM services and products to more communities, offering sustainable, accessible, and authentic solutions for health-conscious Malaysians."

As CVG and itsherbs.com join forces, their shared vision for holistic wellness is set to redefine Malaysia's health sector. By integrating TCM into the daily lives of modern families, the partnership aims to make natural remedies more accessible, effective and trusted. Beyond expanding its reach, itsherbs.com is committed to raising awareness through educational initiatives, such as workshops and community events while maintaining a strong focus on sustainable sourcing and eco-friendly practices.

"We aim to introduce TCM as a safe alternative to the non-Chinese market and expand within the Malay- and English-speaking communities," says Marketing Director, Maton Shukor.

This strategic move underscores their mission to position TCM as a mainstream health solution, bridging cultural gaps and the benefits of traditional remedies to a wider audience.