Lunar Year Collaboration with Artist Mercedes Bellido

13 January 2025

KUALA LUMPUR : URBAN REVIVO celebrates the upcoming Lunar New Year with a unique artistic collaboration featuring renowned Spanish illustrator and painter Mercedes Bellido.

This special partnership presents a refreshing interpretation of the Year of the Snake, aimed at conveying heartfelt New Year wishes to consumers while offering a fresh perspective on traditional Lunar New Year elements.

Mercedes Bellido, a celebrated Spanish visual artist, is recognised for her distinctive acrylic painting techniques. Her artwork is characterized by the use of vivid, highly saturated colors and the integration of ancient totems with elements of wildlife.

For this collaboration, Mercedes has meticulously crafted a series of illustrations embodying the essence of the Year of the Snake. These artworks will be displayed in URBAN REVIVO's store windows, LED screens, and in-store art installations, creating an immersive shopping experience filled with New Year ambiance.

To further enhance the festive spirit, URBAN REVIVO will be hosting a pop-up event at Pavilion Mall in Kuala Lumpur from January 17 to 19, and January 24 to 26, 2025. Located at the mall's main entrance, the event will feature a themed installation showcasing Mercedes' artwork.

Attendees will have the opportunity to participate in traditional Chinese cultural activities, such as traditional printmaking. Additionally, a lucky spin wheel will offer New Year prizes, inviting consumers to join in the celebrations.

Mercedes has drawn inspiration from traditional Chinese cultural symbols, prominently featuring the vibrant hue of Chinese red and the opulent tones of gold. These colours hold significant cultural meaning, symbolizing good fortune, prosperity, and celebration. The snake totem, a powerful emblem in Chinese astrology, takes centre stage in her designs, representing wisdom, intuition, and transformation.

Central to her artistic vision is the fusion of traditional symbolism and contemporary aesthetics. Richard Tang, Chief Executive Officer (CEO) of URBAN REVIVO's International Business, expressed his enthusiasm about the partnership.

"We are honoured to collaborate with the talented Mercedes Bellido, who reinterprets traditional Lunar New Year elements through her unique Baroque surrealistic perspective. This collaboration represents a splendid dialogue between Eastern and Western cultures."

URBAN REVIVO aims to be the go-to destination for consumers seeking fashion inspiration, offering a diverse product mix and immersive artistic shopping experiences.

This collaboration with Mercedes Bellido marks a new venture in showcasing the fusion of Eastern and Western cultures through art, seamlessly integrating it into commercial spaces. This initiative provides consumers with a unique fashion experience, encouraging them to take time and savour those precious moments amidst the fast-paced demands of modern life.

"By choosing Pavilion Mall for our pop-up event, we aim to immerse consumers in the charm of Chinese culture as part of their shopping experience and enhance the festive joy of the Lunar New Year," added Tang.