Malaysia, the fastest-growing market in the travel industry

21 August 2024

KUALA LUMPUR: Traveloka, the premier travel platform in Southeast Asia, is happy to announce the unprecedented success of its EPIC Sale 2024.

With an impressive turnout of over 35 million customers and substantial savings totaling millions in USD through unmatched discounts of up to 80%, this event has set a new benchmark as the most triumphant sales campaign in Traveloka's illustrious history.

The EPIC sale has generated a remarkable twofold increase in website traffic across pivotal markets, particularly Indonesia and our rapidly growing market, Malaysia.

This outstanding achievement solidifies Traveloka's standing as the go-to destination for millions of travelers throughout the Asia-Pacific region.

This extraordinary milestone was made possible through collaborations with more than 10,000 esteemed partners, including renowned brands such as Malaysia Airlines, Accor, Archipelago International, and Hong Kong Disneyland, alongside esteemed tourism boards like the Hong Kong Tourism Board. Together, these partners provided a diverse array of options to cater to the varying preferences of every type of traveler.

“We are thrilled with the remarkable growth during Traveloka's EPIC Sale, achieving a 127% increase in transactions,” said Su-Ann Lee, General Manager ASEAN at Etihad Airways.

“This success highlights the value of our partnership with Traveloka and the immense benefits it brings to our customers. We look forward to continued success together.”

Customers unlocked even deeper discounts presented by Traveloka payment partners. Credit card transactions saw a fivefold increase, with daily sales rising sixfold. These customers enjoyed up to 15% savings, with discounts reaching as much as USD 740 per transaction.

These figures highlight the impact of our exclusive promotions in partnership with leading banks.

Beyond the impressive numbers, EPIC Sale 2024 unveiled key insights into Southeast Asian travel behaviors and preferences, providing a deeper understanding of what drives today’s travelers.

The trends on destinations revealed that  Southeast Asia’s Most Popular Escapes are Japan, South Korea, and Hong Kong consistently rank among the top choices for millions of travelers.

 Japan captivated travelers with its seamless blend of Tokyo’s modernity and Kyoto’s timeless traditions. South Korea attracted visitors with its vibrant cities and rich cultural heritage. Hong Kong stood out for its dynamic cityscape and diverse attractions. Thailand remained a favorite for its idyllic beaches and rich cultural experiences, while Singapore and Vietnam impressed with their unique mix of urban sophistication and breathtaking natural beauty.

EPIC Sale 2024 revealed two dominant booking behaviors: a surge in last-minute bookings and a strong preference for advance planning. 82% of travelers booked their trips 3-4 days in advance, indicating a growing demand for spontaneous, short-term travel. Traveloka’s diverse offerings effectively cater to both spontaneous and organised travelers, ensuring broad appeal across the region.

During the EPIC Sale, travelers benefited from a comprehensive range of discounted accommodations. Leisure travelers favored spacious rooms; business travelers prioritised functionality, and families opted for larger suites with family-friendly amenities.

These varied preferences were crucial in filling rooms during traditionally slower periods, boosting occupancy and revenue across the region.

The positive impact of the EPIC Sale on accommodations was evident.

Chris Legaspi, Chief Commercial Officer of Archipelago International, stated, “Our support for this special programme reaffirms our commitment to continuously offering attractive deals that ensure travelers obtain the best accommodation throughout their journeys. We believe our participation added value and provided optimal comfort for every traveler in Indonesia.”

Matthew Faull, Executive Director and Senior Vice President of E-commerce, Distribution, and IT at Swiss-Belhotel International, echoed this sentiment: “Our collaboration with Traveloka during the EPIC Sale was a tremendous success. We worked together to deliver outstanding value to our customers; the results speak for themselves. This partnership has truly been a game-changer, and we are delighted with the positive outcomes. Traveloka is avalued partner.”

The EPIC Sale 2024 showcased a significant shift toward family-friendly attractions, with bookings for theme parks and waterparks soaring by 70%. These destinations, offering a mix of thrills and relaxation, became top choices for adventure seekers of all ages.

Popular attractions such as LEGOLAND Malaysia, Hong Kong Disneyland, and Resorts World Sentosa, saw bookings surge up to four times, highlighting the growing demand for family-oriented experiences.

“With the success of EPIC Sale 2024, Traveloka is more committed than ever to expanding our offerings and meeting the evolving needs of travelers,” said Caesar Indra, President of Traveloka. 

“Our goal is to make every journey memorable and accessible by providing a comprehensive selection of travel options at great prices. We extend our heartfelt thanks to our travel partners, banks, and dedicated employees, whose unwavering support and collaboration made this achievement possible.”