Minister heads team of tourism players to EventXpo 2024

22 August 2024

KUALA LUMPUR: Minister of Tourism, Culture, and Environment, Datuk Christina Liew, led the Sabah delegation of tourism industry stakeholders at the recently concluded EventXpo during the Malaysia Business Events Week 2024 (MBEW 2024) at the Kuala Lumpur Convention Centre.

The premier EventXpo 2024 was orchestrated by the Malaysia Association of Conferences, Exhibitions, and Suppliers (MACEOS).

"I am here to support the participation of the Sabah Convention Bureau (SCB) which is making its debut at this EventXpo. The Bureau has invited members of MACEOS Sabah Chapter to participate under the Sabah Pavilion," said Liew who was accompanied by the Ministry's Permanent Secretary Josie Lai. 

SCB is a newly-created agency under the purview of the Ministry of Tourism, Culture and Environment (KePKAS).

MACEOS Sabah Chapter members participating under the Sabah Pavilion comprised Hello Sabah Events (Sri Pelancongan Sabah), Sounds Tech Production, Borneo Excursions, Xplore Sabah, Kinabalu Heritage Travel, AEI Wellness, Firm Horizon Sdn Bhd, Amazing Borneo, Hilton Hotel Kota Kinabalu, Discovery Tours, and Sabah International Convention Centre (SICC).

The Minister and Permanent Secretary were welcomed by the Chief Executive Officer of SCB Noredah Othman and representatives from Sabah's participating groups when the duo visited the Sabah Pavilion.

Among those present were Deputy Chief Executive Officer of Sabah Tourism Board (STB) Tay Shu Lan, Chief Executive Officer of SICC Datuk Dr Rosmawati Lasuki, Chief Executive Officer of AEI Wellness Cleopatra Lajawai, Chief Operating Officer of Sri Pelancongan Sabah Fidelis Francis Andam, and Borneo Excursions Senior Marketing Manager Pauline Chin.

The three-day EventXpo showcased all aspects of business event management, inviting visitors and participants to discover innovative solutions, connecting with industry experts, and drawing inspiration for their next corporate event.

"I understand that almost 100 appointments were secured at the Sabah Pavilion, and this signified positive development. EventXpo was a great opportunity for tourism players and product exhibitors to gain exposure and explore business networking opportunities for economic growth," said Liew.

MBEW2024, an annual flagship event by the Malaysia Convention & Exhibition Bureau (MyCEB), was launched by the Ministry of Tourism, Arts and Culture (Motac) Deputy Secretary-General (Tourism) Dr Yasmeen Yasim.