Quaker promotes health and wellness to Malaysians

8 January 2025

KUALA LUMPUR: From now until June 16, Quaker invites Malaysians to join the Jom Quaker Fit Rewards Programme, providing exclusive health and wellness incentives with every purchase.

This initiative aims to empower Malaysians on their journey towards maintaining consistent and confident lifestyles.

As the world’s leading oats brand, Quaker invites Malaysians to embrace the Year of the Snake by fostering healthy, mindful habits that enrich their well-being.

The New Year is often viewed as an ideal time for setting resolutions, particularly those focused on healthier eating, balanced living, and effective weight management.

While many start the year with enthusiasm and a commitment to consistency, challenges often arise during festive seasons, where shopping, travel, and social gatherings can disrupt regular eating and exercise routines.

Aditya Ahuja, Commercial Director of PepsiCo Malaysia, stated, "We recognise the difficulties in sustaining healthy habits during festive times. This year, we aim to inspire Malaysians to kickstart their mornings with mindful choices, such as incorporating eight tablespoons (75 grams) of oats into their favourite breakfast recipes alongside quick, 20-minute exercise routines.”

“ At Quaker, we’re committed to showing that healthy eating can be both delicious and versatile. Whether through simple overnight oats or creative dishes like oat pancakes, oatmeal scrambled eggs on toast, or even local favourites such as oat fried rice, we hope to encourage consumers to launch their days positively, enabling them to relish the festive season with loved ones over good food and meaningful moments."

He continued, "Our goal is to empower Malaysians to develop lasting habits. We believe that the Jom Quaker Fit Rewards Programme can be a catalyst for transforming actions into sustainable behaviours. By collaborating with over 70 strategic partners—including Fitness First, Celebrity Fitness, Yogaia, DBC Physiotherapy, LlaoLlao, Salad Atelier, APT Hair Salon, and HealthLand—we aim to ensure that these rewards serve as more than just perks; they are stepping stones towards healthier choices that allow consumers to feel consistently confident from the inside out all year long."

Rewards in the Jom Quaker Fit Programme include spa and beauty vouchers, fitness packages, health screenings or consultations, and healthy dining promotions.

To redeem these rewards, Malaysians can follow these simple steps: purchase one (1) pack of any Quaker product, scan the QR code on the packaging, website, or in-store communication to sign up for the rewards programme, upload their receipts on the website and then explore and select their preferred reward.

In celebration of the Lunar New Year, Quaker will also be offering limited-edition premiums, including a Quaker tumbler and a red packet set, for consumers who purchase selected products in-store.

Additionally, customers shopping for Quaker products on Quaker's official online store on Shopee will have a chance to win Touch 'n Go eWallet credits when they spend RM50 or more.

With Quaker’s commitment to health and wellness, Malaysians can confidently set the tone for a vibrant and fulfilling year ahead.