Sarawak Launches AI.LEGACY, for Business Events Sector
17 January 2025
KUCHING: Sarawak has made history as the first region in the world to launch AI.LEGACY, an innovative impact management system specifically designed to monitor, measure, and report the legacies of business events held in the area.
The AI.LEGACY Intelligent Impact Management System offers a groundbreaking approach to managing the legacies of business events by harnessing advanced artificial intelligence technology.
Dato Sri Abdul Karim Rahman Hamzah, representing the Premier of Sarawak, Datuk Patinggi Tan Sri (Dr) Abang Abdul Rahman Zohari Tun Datuk Abang Haji Openg, launched this world's first business event legacy management system.
Its objectives are to track the real-time impacts of business events, enable event planners to make more informed decisions by leveraging data insights, collect, analyse and manage event data via artificial intelligence and position Sarawak as the legacy capital of business events in Malaysia and Borneo.
"This is a groundbreaking moment for Sarawak, having spent several years studying business event legacies, investing in strategic approaches, and learning through trial and error to achieve this milestone," said Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak.
"We are incredibly proud of AI.LEGACY because it is 100% locally developed by BESarawak and Universiti Malaysia Sarawak (UNIMAS). Sarawak can deliver its brand promise of driving impact together with event planners. They now have greater power to analyse their contributions toward Sarawak's Post COVID-19 Development Strategy 2030 and UN Sustainable Development Goals."
"BESarawak is very pleased to be ahead of schedule in achieving the Impact Master Action Plan 2023-2025. This now ensures that the business events sector in Sarawak continues to thrive while delivering measurable benefits to society," said Dato Sri Abang Haji Abdul Karim Tun Datuk Abang Haji Openg, Chairman of BESarawak.
Amelia Roziman, CEO of BESarawak, highlighted a significant global challenge facing the business events sector: the measurement and reporting of non-economic outcomes and legacies.
"The sector is heavily focused on quantitative data that other significant impacts have been overlooked and therefore, unreported. We need to emphasise the impact of events on social, environmental, and cultural aspects too—a shift that AI.LEGACY is designed to support," said Roziman.
"With the power of automation, AI.LEGACY can produce important reports that validate the planner's work and help increase their chances of obtaining additional support such as funds and endorsements. We are simplifying processes to make it easier to improve long-term strategic planning through real-time insights. AI.LEGACY is the way forward to make a difference."
Prof. Dr. Lo May Chiun, AI.LEGACY Project Leader and Senior Director of the Research, Innovation and Enterprise Centre at UNIMAS, expressed her enthusiasm about the groundbreaking potential of AI.LEGACY.
"My team and I are confident that AI.LEGACY can help not only the business events sector but also other industries unlock their full potential. In today's world, where economic, social, and environmental factors are key, it's essential to have tools that enable every industry to understand both their economic and non-economic benefits," she stated.
AI.LEGACY Intelligent Impact Management System also serves as a one-stop centre for users to conveniently book legacy clinic sessions and submit various applications, including the Borneo Inspires Legacy Awards 2025. AI.LEGACY will be ready for use starting early Q3/2025.
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