Strategic Market Penetration in East Malaysia with Bright Scott Electrical

25 March 2025

KOTA KINABALU: Award-winning home appliance manufacturer LG Electronics Malaysia (LG) is delighted to announce the opening of its latest Shop-In-Shop store in collaboration with Bright Scott Electrical, strategically located in Kota Kinabalu to establish a prominent presence for businesses and homeowners across East Malaysia.

The new LG Shop-In-Shop store will showcase an extensive range of LG products across various segments, ensuring solutions for every requirement. From residential options such as TVs, washing machines, and refrigerators, LG provides unparalleled technological diversity to meet the ever-evolving needs of consumers and businesses alike.

"At LG Malaysia, our dedicated team has diligently identified gaps in the market and recognised the exceptional value our products can offer to customers," said Justin Choi, Managing Director of LG Malaysia.

"We are aware of the growing demand for smart, energy-efficient solutions in the homes and businesses of East Malaysians. LG Malaysia is keen to support Bright Scott Electrical’s ambitious plans to serve as a one-stop centre for all home and electrical appliances, providing shoppers with high-quality solutions for their everyday needs."

To celebrate the grand opening, valued customers can take advantage of a two-day early bird promotion for selected LG products in-store from 22 March to 23 March 2025. Additionally, customers will have a chance to participate in a lucky draw, where they can win exclusive Bright Scott shopping vouchers worth RM200 and RM800 with every purchase of LG products.

The LG Shop-In-Shop store is located at Bright Scott Electrical Sdn Bhd, Lot G50, G51 & G52, Ground Floor, Karamunsing Complex, 88300 Kota Kinabalu.