SWWICE to be held in Sabah and Germany
nabalunews
26 March 2025
KOTA KINABALU: The Sustainable Wholistic Wellness International Conference & Expo (SWWICE) 2025 is set to take place in both Sabah, Malaysia and Germany, uniting global experts, wellness practitioners, and advocates for sustainability. This highly anticipated event will explore holistic wellness tourism, emphasising sustainability, cultural traditions, and innovative health solutions.
SWWICE 2025 will centre on the theme "Sustainable Wholistic Wellness Tourism," featuring distinguished speakers, engaging panel discussions, interactive masterclasses, and workshops. An expo will showcase wellness products, sustainable solutions, and health practices. Participants will benefit from insights and expertise from industry leaders, enabling them to adopt guest-centric approaches and promote sustainable tourism.
The official launch of SWWICE 2025 took place on 18 March 2025, at the Sabah International Convention Centre (SICC). This event marked the signing of a memorandum of understanding (MOU) and unveiled strategic partnerships with entities such as the Malaysian Practitioners Hypnotherapy Association (MPHA) and Befrienders Sabah. A donation drive spearheaded by President Georgina Jinawat aims to empower rural and urban communities. Additional partnerships for the Wellness & Lifestyle Expo include collaborations with Ortho Care Mattress, the Smart Lifestyle Expo, and 22 Cycle.
The launch featured a symbolic flag-tying ceremony to represent the 10 Pillars of Wholistic Wellness, reinforcing the importance of their integration in achieving sustainable wellness. Esteemed attendees included representatives from various organisations such as Ortho Care Mattress, the Indonesian Consulate General’s Office, and the Sabah Tourism Board.
Organising Chairperson Cleopatra Lajawai expressed her enthusiasm, stating, "SWWICE 2025 is a dynamic global platform where diverse communities can exchange knowledge and explore sustainable wholistic wellness solutions. We invite participants from all backgrounds to engage with us, especially management teams and wellness practitioners, to network and shape the future of sustainable wellness."
The event in Sabah will unfold in three parts: a conference at Magellan Sutera Harbour from 24 to 26 June, followed by the Wellness & Lifestyle Expo at SICC from 27 to 29 June, and concluding with a retreat from 1 to 3 July. The conference will kick off with keynote presentations and discussions centred on Sustainable Wholistic Wellness Tourism, aligned with the framework of the 10 Wholistic Wellness Pillars.
The Wellness & Lifestyle Expo will offer businesses a vibrant platform to showcase wellness-driven products and services, including mental health consultations, holistic therapy programmes, fitness equipment, and eco-friendly solutions. This expo will attract a passionate audience, eager to engage with innovative wellness offerings.
The culminating retreat from 1 to 3 July will allow attendees to relax and reconnect with nature. An immersive programme will include Fragrant Qi-Gong sessions, mindfulness workshops, and healthy feasts featuring local cuisine. This retreat is crafted for those seeking a restorative experience in Sabah.
Datuk Seri Panglima Christina Liew, the Minister of Tourism, Culture, and Environment in Sabah, highlighted the region's rich biodiversity as an ideal backdrop for the conference. "SWWICE 2025 aligns with our vision of promoting sustainable tourism and well-being, and we look forward to welcoming attendees worldwide," she said. Liew also noted Sabah's potential as a hub for medical tourism, emphasising its world-class healthcare paired with picturesque natural landscapes.
SWWICE 2025 will extend its reach beyond Sabah, hosting an edition in Munich, Germany, from 10 to 11 May 2025, followed by a Wellness Day trip to Bad Hindelang on 12 May. This segment will focus on Sustainable Wholistic Wellness in the Workplace, promoting application of the 10 Wholistic Wellness Pillars to create balanced work environments. The aim is to equip companies with strategies to enhance employee well-being, fostering productive and engaged teams.
Renowned speakers, including medical practitioners and wellness entrepreneurs, will share insights on modern trends and traditional approaches to achieve Sustainable Wholistic Wellness.
The SWWICE initiative, founded by advocates Dr. Jes TY Lim and Cleopatra Lajawai, is dedicated to promoting integrative, holistic, and sustainable health approaches across various life domains, including tourism and workplaces.
Interactive sessions at SWWICE 2025 in Sabah will feature masterclasses, panel discussions, Q&A sessions, and live demonstrations on topics relevant to the 10 Wholistic Wellness Pillars, covering areas like soul journeys, mental transformation, AI-driven health innovations, and sustainable living environments. In Germany, similar sessions will address themes such as leading with empathy and nutritional strategies for performance enhancement.
Delegates can experience the unique cultural and wellness offerings of both Sabah and Germany, reflecting SWWICE's commitment to bridging Eastern and Western approaches to holistic wellness.
Participants will have access to an extensive exhibition featuring wellness products, services, and technologies, with numerous networking opportunities to connect with global wellness advocates and industry leaders. SWWICE 2025 serves as a vital platform for education, collaboration, and inspiration, addressing the growing demand for sustainable and integrative wellness practices.
In summary, "SWWICE 2025 is a transformative event uniting perspectives on Sustainable Wholistic Wellness across diverse communities. By hosting events in Sabah and Germany, we embrace cultural diversity and natural healing, fostering a unified vision for health and global peace," stated Cleopatra Lajawai.
Sabah's tranquil environment and commitment to ecotourism, paired with Germany's advancements in health technology, create a unique fusion of ancient wisdom and modern practices.
Information on speakers, sponsorship opportunities, or participation details, can be acquired at [www.swwice.com](http://www.swwice.com).
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